MK 378 - Services Marketing

This course is designed to prepare students to become effective executives of service organizations, or of goods producing organizations that emphasize the service dimension of their products, as well as to become more enlightened customers of service firms. Cases and projects give students experience in wrestling with the decisions that need to be made to effectively manage service organizations.

Prerequisites: MK 350

Credits: 3
Clock Hours - (Lect-Lab): (3-0)