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Dec 04, 2024
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2008 - 2009 Catalog of Courses [ARCHIVED CATALOG]
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MK 385 - Consumer Behavior This course explores behavioral theory as it relates to consumer and industrial decision processes. Relevant concepts and recent research findings are drawn from the fields of marketing, psychology, sociology, and communications. Applications of these ideas are directed toward improving marketing management and decision-making.
Prerequisites: MK 350
Credits: 3 Clock Hours - (Lect-Lab): (3-0)
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