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    Apr 22, 2024  
2008 - 2009 Catalog of Courses 
    
2008 - 2009 Catalog of Courses [ARCHIVED CATALOG]

MK 385 - Consumer Behavior


This course explores behavioral theory as it relates to consumer and industrial decision processes. Relevant concepts and recent research findings are drawn from the fields of marketing, psychology, sociology, and communications. Applications of these ideas are directed toward improving marketing management and decision-making.

Prerequisites: MK 350

Credits: 3
Clock Hours - (Lect-Lab): (3-0)