Marketing Minor

REQUIREMENTS FOR A MINOR IN MARKETING:

A student majoring in any discipline other than Marketing may complete a minor in Marketing upon satisfactorily fulfilling the core and elective requirements. At least twelve (12) credits must be discrete from any other major or minor.

Core Courses:

MK 350 - Principles of Marketing Credits: 3
MK 480 - Modern World: Marketing Strategies and Ethics Credits: 3

Minor Electives:

Complete nine (9) credits from the following list:

MK 360 - Sports Marketing Credits: 3
MK 362 - Marketing: The Cruise Industry Credits: 3
MK 366 - Topics in Marketing Credits: 3
MK 370 - Personal Sales/Sales Promotion Credits: 3
MK 371 - Advertising and Public Relations Credits: 3
MK 374 - Global Marketing Credits: 3
MK 378 - Services Marketing Credits: 3
MK 380 - Social Media Marketing Credits: 3
MK 381 - Introduction to Digital Marketing Credits: 3
MK 385 - Consumer Behavior Credits: 3
MK 486 - Marketing Research & Analytics Credits: 3 ^f

TOTAL REQUIRED FOR MINOR - CREDITS: 15

^fCheck course description for prerequisite course requirements.

^sMK 362 is only offered in the summer.