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    Mar 01, 2024  
2021-2022 Catalog of Courses 
    
2021-2022 Catalog of Courses [ARCHIVED CATALOG]

MK 250 - Principles of Marketing


An introductory course covering the marketing strategy planning process. Key marketing topics are introduced, including: the marketing mix, the market environment, segmentation, targeting, positioning, and the marketing plan. The course places significant emphasis on material that relates to the four P’s of marketing: product, place, promotion, and price.

Credits: 3

Clock Hours - (Lect-Lab): (3-0)

Minimum Class Standing: Sophomore