|
Aug 31, 2024
|
|
|
|
2021-2022 Catalog of Courses [ARCHIVED CATALOG]
|
MK 250 - Principles of Marketing An introductory course covering the marketing strategy planning process. Key marketing topics are introduced, including: the marketing mix, the market environment, segmentation, targeting, positioning, and the marketing plan. The course places significant emphasis on material that relates to the four P’s of marketing: product, place, promotion, and price.
Credits: 3
Clock Hours - (Lect-Lab): (3-0)
Minimum Class Standing: Sophomore
|
|