MK 360 - Sports Marketing

This course is based on the study of sports as a business to be marketed. The marketing of both collegiate and professional sports is investigated. In addition to spectator sports, participant sports are studied. Specific topics include strategic sports marketing, segmentation strategies, sports as a product, sports promotion, pricing of sports events, and spectators as consumers.

Credits: 3

Clock Hours - (Lect-Lab): (3-0)

Prerequisites: MK 250 (minimum grade of D-) OR concurrent enrollment in MK 250

Minimum Class Standing: Junior

Notes:
MK 250 may be taken concurrently with MK 360.