MK 486 - Marketing Research and Analytics

This course provides students with a knowledge base and skill set to be able to plan, conduct, interpret, and present findings for a marketing research project. A special emphasis will be placed on the utilization and analysis of secondary data from a variety of digital marketing platforms.

Credits: 3

Clock Hours - (Lect-Lab): (3-0)

Prerequisites: (BA 254 (minimum grade of D-) AND MK 250 (minimum grade of D-)) OR MK 381 (minimum grade of D-)

Notes:
If pursuing a Digital Marketing Certificate you may need to seek an electronic override prior to registration from Skyhawk Station, advising, or the instructor.